David Nowak.
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Glossary · Model mechanics

Token

Checked 2026-09-06
Also said as tokenstoken pricingAPI tokens
A token is a chunk of text — roughly three-quarters of a word — and it's the unit AI companies meter and bill by, especially through APIs.
Why it matters to your business

Subscription plans feel flat, but API and usage-based billing run on tokens — an Enterprise seat fee can be just the door, with usage billed separately.

The catch · what vendors don't say

Long documents, conversations, and images all consume tokens — the meter runs on input as well as output, which is where 'unlimited' plans quietly aren't.

I'm David. I build AI that keeps your data yours.

David Nowak

Twenty years building software for businesses like yours — cloud tools when they fit, your own machines when the data demands it. Four ways to work together: a session, a scoped project, a standing second opinion, or just an email.

Work with David

"Most companies are selling you fear and complexity. He cuts through the bullshit and just fixes things. That's what partnership looks like."
Jim · Owner, media production company · more testimonials